Is Amplitude GDPR compliant?

What does Amplitude do?

Product analytics for funnels and retention, based on persistent user identifiers. Consent is required and the transfer outside the EEA has to be covered.

Does Amplitude need consent?

Yes. Amplitude is Analytics, which is never strictly necessary for a website to function. Under ePrivacy Article 5(3), and its national transpositions, storing or reading anything on the device for that purpose requires consent first, and that consent has to be as easy to refuse as it is to give.

ePrivacy Art. 5(3) · TDDDG § 25 (DE) · TKG 2021 § 165(3) (AT) · GDPR Art. 6(1)(a)

Does Amplitude send data outside the EEA?

Yes. Amplitude processes data outside the European Economic Area, so you need a transfer mechanism under Chapter V and you have to say so in your privacy policy. In practice this means standard contractual clauses, or a provider certified under the EU-US Data Privacy Framework.

GDPR Art. 44 · GDPR Art. 46

What can I use instead of Amplitude?

How do we detect Amplitude?

We load your page in a real browser as a first-time visitor who clicks nothing, then look at what it contacted. Amplitude is recognised by requests to amplitude.com, and we report whether it merely loaded or actually sent data, and whether it set a cookie before any choice was made.