Advertising
Is Brevo GDPR compliant?
Brevo may only run after the visitor has agreed. It is not strictly necessary for the website to work, so loading it on arrival, before any choice, is the single most common way sites get this wrong.
- Category
- Advertising
- Needs consent
- Yes
- Leaves the EEA
- No
- Can be self-hosted
- No
- Recognised by
- brevo.com, sendinblue.com
- Typical cookies
- sib_cuid
What does Brevo do?
Formerly Sendinblue, a French email and automation platform. Its on-site tracker links browsing behaviour to a contact record, which is profiling regardless of where the servers stand.
Does Brevo need consent?
Yes. Brevo is Advertising, which is never strictly necessary for a website to function. Under ePrivacy Article 5(3), and its national transpositions, storing or reading anything on the device for that purpose requires consent first, and that consent has to be as easy to refuse as it is to give.
ePrivacy Art. 5(3) · TDDDG § 25 (DE) · TKG 2021 § 165(3) (AT) · GDPR Art. 6(1)(a)
Does Brevo send data outside the EEA?
No. Brevo keeps processing inside the EEA, which removes the third-country question entirely. You still have to name it as a recipient in your privacy policy.
How do we detect Brevo?
We load your page in a real browser as a first-time visitor who clicks nothing, then look at what it contacted. Brevo is recognised by requests to brevo.com and sendinblue.com, and we report whether it merely loaded or actually sent data, and whether it set a cookie before any choice was made.
Check your websiteThis describes the service as it is normally deployed. Your own configuration decides what actually happens, which is what a scan of your site shows. Not legal advice.