Is Magnite (Rubicon Project) GDPR compliant?

What does Magnite (Rubicon Project) do?

Formerly Rubicon Project, a supply-side platform auctioning advertising space as the page loads. Its cookie syncing passes the visitor's identifier to further partners, multiplying the recipients you have to disclose.

Does Magnite (Rubicon Project) need consent?

Yes. Magnite (Rubicon Project) is Advertising, which is never strictly necessary for a website to function. Under ePrivacy Article 5(3), and its national transpositions, storing or reading anything on the device for that purpose requires consent first, and that consent has to be as easy to refuse as it is to give.

ePrivacy Art. 5(3) · TDDDG § 25 (DE) · TKG 2021 § 165(3) (AT) · GDPR Art. 6(1)(a)

Does Magnite (Rubicon Project) send data outside the EEA?

Yes. Magnite (Rubicon Project) processes data outside the European Economic Area, so you need a transfer mechanism under Chapter V and you have to say so in your privacy policy. In practice this means standard contractual clauses, or a provider certified under the EU-US Data Privacy Framework.

GDPR Art. 44 · GDPR Art. 46

How do we detect Magnite (Rubicon Project)?

We load your page in a real browser as a first-time visitor who clicks nothing, then look at what it contacted. Magnite (Rubicon Project) is recognised by requests to rubiconproject.com and magnite.com, and we report whether it merely loaded or actually sent data, and whether it set a cookie before any choice was made.