Is Nexxen (Tremor) GDPR compliant?

What does Nexxen (Tremor) do?

An advertising platform that traded as Tremor before the rename, strongest in video and connected-television inventory. Its sync pixels hand identifiers to demand partners, so it belongs in your recipient list.

Does Nexxen (Tremor) need consent?

Yes. Nexxen (Tremor) is Advertising, which is never strictly necessary for a website to function. Under ePrivacy Article 5(3), and its national transpositions, storing or reading anything on the device for that purpose requires consent first, and that consent has to be as easy to refuse as it is to give.

ePrivacy Art. 5(3) · TDDDG § 25 (DE) · TKG 2021 § 165(3) (AT) · GDPR Art. 6(1)(a)

Does Nexxen (Tremor) send data outside the EEA?

Yes. Nexxen (Tremor) processes data outside the European Economic Area, so you need a transfer mechanism under Chapter V and you have to say so in your privacy policy. In practice this means standard contractual clauses, or a provider certified under the EU-US Data Privacy Framework.

GDPR Art. 44 · GDPR Art. 46

How do we detect Nexxen (Tremor)?

We load your page in a real browser as a first-time visitor who clicks nothing, then look at what it contacted. Nexxen (Tremor) is recognised by requests to tremorhub.com and nexxen.com, and we report whether it merely loaded or actually sent data, and whether it set a cookie before any choice was made.