Is Quora Pixel GDPR compliant?

What does Quora Pixel do?

Conversion measurement for advertising bought on Quora. It reports which visits followed an ad there and feeds audience building on the platform, a purpose that serves the advertiser rather than the visitor.

Does Quora Pixel need consent?

Yes. Quora Pixel is Advertising, which is never strictly necessary for a website to function. Under ePrivacy Article 5(3), and its national transpositions, storing or reading anything on the device for that purpose requires consent first, and that consent has to be as easy to refuse as it is to give.

ePrivacy Art. 5(3) · TDDDG § 25 (DE) · TKG 2021 § 165(3) (AT) · GDPR Art. 6(1)(a)

Does Quora Pixel send data outside the EEA?

Yes. Quora Pixel processes data outside the European Economic Area, so you need a transfer mechanism under Chapter V and you have to say so in your privacy policy. In practice this means standard contractual clauses, or a provider certified under the EU-US Data Privacy Framework.

GDPR Art. 44 · GDPR Art. 46

How do we detect Quora Pixel?

We load your page in a real browser as a first-time visitor who clicks nothing, then look at what it contacted. Quora Pixel is recognised by requests to q.quora.com and a.quora.com, and we report whether it merely loaded or actually sent data, and whether it set a cookie before any choice was made.