Embedded media
Is YouTube embed GDPR compliant?
YouTube embed may only run after the visitor has agreed. It is not strictly necessary for the website to work, so loading it on arrival, before any choice, is the single most common way sites get this wrong.
- Category
- Embedded media
- Needs consent
- Yes
- Leaves the EEA
- Yes
- Can be self-hosted
- No
- Recognised by
- youtube.com, ytimg.com
- Typical cookies
- VISITOR_INFO1_LIVE, YSC
What does YouTube embed do?
A standard YouTube embed contacts Google and sets cookies as soon as the page loads, before anyone presses play. Switch the embed to youtube-nocookie.com, or load it only after consent.
Does YouTube embed need consent?
Yes. YouTube embed is Embedded media, which is never strictly necessary for a website to function. Under ePrivacy Article 5(3), and its national transpositions, storing or reading anything on the device for that purpose requires consent first, and that consent has to be as easy to refuse as it is to give.
ePrivacy Art. 5(3) · TDDDG § 25 (DE) · TKG 2021 § 165(3) (AT) · GDPR Art. 6(1)(a)
Does YouTube embed send data outside the EEA?
Yes. YouTube embed processes data outside the European Economic Area, so you need a transfer mechanism under Chapter V and you have to say so in your privacy policy. In practice this means standard contractual clauses, or a provider certified under the EU-US Data Privacy Framework.
What can I use instead of YouTube embed?
| Needs consent | Leaves the EEA | Can be self-hosted | |
|---|---|---|---|
| YouTube embed | Yes | Yes | No |
| YouTube (no-cookie embed) | No | Yes | No |
| Vimeo | Yes | Yes | No |
How do we detect YouTube embed?
We load your page in a real browser as a first-time visitor who clicks nothing, then look at what it contacted. YouTube embed is recognised by requests to youtube.com and ytimg.com, and we report whether it merely loaded or actually sent data, and whether it set a cookie before any choice was made.
Check your websiteThis describes the service as it is normally deployed. Your own configuration decides what actually happens, which is what a scan of your site shows. Not legal advice.