Commission Guidelines on prohibited artificial intelligence practices established by Regulation (EU) 2024/1689 (AI Act)
Guideline · 11
Entry into application
According to Article 113 AI Act, Article 5 AI Act applies as from 2 February 2025. The prohibitions in that provision will apply in principle to all AI system regardless of whether they were placed on the market or put into service before or after that date.
At the same time, the chapters on governance and penalties will become applicable on 2 August 2025. Consequently, the provisions on penalties for non-compliance with the prohibitions in Article 5 AI Act will not apply before 2 August 2025. In this interim period, there will also be no market surveillance authorities to monitor whether the prohibitions are being properly complied with.
Nevertheless, even in this interim period, the prohibitions are fully applicable and mandatory for providers and deployers of AI systems. Those operators should therefore take necessary measures to ensure that they do not place on the market, put into service or use AI systems that could constitute prohibited practices under Article 5 AI Act. Even if the provisions on monitoring and fines do not apply until a later date, the prohibitions themselves have direct effect and thus enable affected parties to enforce them in national courts and request interim injunctions against the prohibited practices.