Advertising
Is CleverReach GDPR compliant?
CleverReach may only run after the visitor has agreed. It is not strictly necessary for the website to work, so loading it on arrival, before any choice, is the single most common way sites get this wrong.
- Category
- Advertising
- Needs consent
- Yes
- Leaves the EEA
- No
- Can be self-hosted
- No
- Recognised by
- cleverreach.com
What does CleverReach do?
German newsletter software with hosting in Germany. The signup form alone can rest on necessity; the tracking pixel that reports opens and site visits cannot.
Does CleverReach need consent?
Yes. CleverReach is Advertising, which is never strictly necessary for a website to function. Under ePrivacy Article 5(3), and its national transpositions, storing or reading anything on the device for that purpose requires consent first, and that consent has to be as easy to refuse as it is to give.
ePrivacy Art. 5(3) · TDDDG § 25 (DE) · TKG 2021 § 165(3) (AT) · GDPR Art. 6(1)(a)
Does CleverReach send data outside the EEA?
No. CleverReach keeps processing inside the EEA, which removes the third-country question entirely. You still have to name it as a recipient in your privacy policy.
What can I use instead of CleverReach?
| Needs consent | Leaves the EEA | Can be self-hosted | |
|---|---|---|---|
| CleverReach | Yes | No | No |
| Brevo | Yes | No | No |
How do we detect CleverReach?
We load your page in a real browser as a first-time visitor who clicks nothing, then look at what it contacted. CleverReach is recognised by requests to cleverreach.com, and we report whether it merely loaded or actually sent data, and whether it set a cookie before any choice was made.
Check your websiteThis describes the service as it is normally deployed. Your own configuration decides what actually happens, which is what a scan of your site shows. Not legal advice.